There’s also significant overlap between mobile, console, and desktop/laptop gamers. Mobile gaming is the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones in 2022. Nearly one in four (24%) of video game developers predict that mobile will grow more than other types of games by 2025-far exceeding their projections for console games (10%) and the metaverse (18%). In 2022, we estimated that more than half (54.2%) of the US population were digital gamers. Mobile gaming was the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones. That growth rate barely slowed in 2021, with time spent growing to 16.5 hours.īut will this trend continue into 2023? Insider intelligence predicts that some of the gaming market growth will taper off in the coming year. Average time spent gaming soared 16.5% between 20, from 12.7 to 14.8 hours per week, according to The NPD Group. Though video gaming has been around for decades, it was the entertainment of choice for many during the pandemic. Do you work in the Marketing, Media & Advertising industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research.

With the new release of widely popular video games and next-generation consoles, in addition to strong consumer spending on games, the industry could see explosive product sales in 2023.

Two-thirds of people in the US under 18 years old play video games online, putting it only behind watching YouTube videos as an activity, per PC Magazine.

Free download rise of industry game